SECONDHAND SMOKE (October 2008)
In January 2008, Oklahoma took the next big step in its tobacco control movement with the launch of its first statewide media campaign, “Tobacco Stops With Me." The campaign has been designed specifically for Oklahoma and has been created with input from research and focus groups around the state. Consisting of television, radio, print ads, outdoor and an interactive Web site, the “Tobacco Stops With Me” campaign highlighted how tobacco use impacts us as individuals, how it influences our relationships, and how each Oklahoman has a role to play in the movement to reduce the burden of tobacco use in our state.
Beginning in October 2008, the next series of the campaign ads began focusing on secondhand smoke. An estimated 750 Oklahomans die prematurely each year from exposure to secondhand smoke. With this new series of the Tobacco Stops With Me campaign ads, Oklahomans will learn more about the dangers of secondhand smoke and what each of us can do to protect ourselves, our families and our communities.
Funding for the campaign is provided by the Oklahoma Tobacco Settlement Endowment Trust (TSET) with technical assistance from the Oklahoma State Department of Health Tobacco Use Prevention Service. The campaign was developed by Visual Image advertising agency. The “Tobacco Stops With Me” campaign is independently evaluated by the University of Oklahoma College of Public Health.
Inquiries from the media can be directed to:
Oklahoma Tobacco Settlement Endowment Trust
Phone: 405-525-TSET (8738)