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Web-based Marketing

Marketable URLs

The state of Oklahoma allows state agencies, boards and commissions to request OK.gov specialty web addresses so these organizations may create their own brands while continuing to promote the OK.gov brand. This also allows for a consistent look and feel among state government websites, providing Oklahoma citizens with easier access to state government. For example:

  • The Governor of Oklahoma uses gov.ok.gov to promote her website.
  • The specialty web address auction.ok.gov was created to help citizens of Oklahoma find the state surplus auction easily.
  • The Oklahoma Bureau of Narcotics and Dangerous Drug Control requested the specialty web address www.obnregistration.ok.gov so they could market their registration renewal process easily.

Generally, requests for web addresses that reflect the government entity's name or acronym, such as health.ok.gov and homelandsecurity.ok.gov, are automatically approved while other web addresses receive more scrutiny. A team review the web address requests based on conformity of suggested standards.

Any state agency, board, commission or local government can request an OK.gov specialty web address by contacting us - visit our contact us page. Government representatives can simply send a request via the request more information form and include the following information:

  • the URL they would like to use,
  • the Web page that URL should go to when requested and
  • intended use of the branding

Requests for an OK.gov domain address are usually reviewed within a few business days.

 


Oklahoma's eGov News Report

This marketing opportunity, branded "Oklahoma's eGov News Report", promotes the diverse range of eGovernment services available to the state. OK.gov highlights state agency online services and distributes the news report monthly to subscribing visitors. Sign up for "Oklahoma's eGov News Report" now on www.OK.gov.  

 


Go Green Oklahoma Initiative

OK.gov would like to help state agencies announce their online service(s) in a positive manner. If an agency's online service will reduce the amount of paperwork and/or the number of visits to state agency offices, we can calculate that figure and feature the agency's online service on www.gogreen.ok.gov

 


Strategic Link Marketing

OK.gov provides online services buttons on the front page (homepage) of OK.gov. These buttons are rotated among all current state services available through the state's portal. Once a state agencies' application has gone live, these buttons will appear on the state's portal page for added visibility and to further promote Oklahoma's online services.

OK.gov will also research areas on the Internet where your online service could be linked. We will provide you with a report of possible locations and with your approval we will do the work for you! Examples include strategically linking your online service to OK.gov’s eServices Site and providing links to your online service(s) under your section of the Agency Directory.

 


Graphic Design

OK.gov provides complimentary graphics for all OK.gov created online services. At the agency's request, and we will be happy to enhance your online service with some banners and buttons. Front page design and sub template design is also available for Web Management Suite Websites.

To learn more about our effective web-based marketing tactics, please contact us by visiting our contact us page.

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