Local Marketing Services
Even the best online services and websites are useless if no one knows about them, which is why marketing is a key component. OK.gov utilizes a variety of marketing strategies to drive adoption of local online services. Each local entity has different marketing needs, and the OK.gov marketing and design teams work to determine specific goals and requirements for each project. OK.gov offers a number of marketing services which include, but are not limited to the following:
OK.gov can provide your municipality with a marketable URL to be used on all future marketing material for your online service(s).
A homepage graphic is essential to directing traffic to your new online service(s), such as online bill pay or notifications. OK.gov can provide your municipality with an eye-catching graphic to increase adoption of your new online service.
Oklahoma’s eGov News Report
This marketing opportunity, branded “Oklahoma’s eGov News Report”, promotes the diverse range of eGovernment services available in the state. OK.gov can highlight your new online service and distribute it to subscribing visitors. Sign up for the eNewsletter at www.OK.gov
OK.gov provides press release services at no extra charge. We will work with you to produce a press release, which will then be distributed electronically to Oklahoma newspaper, television station, and radio station contacts. We can also send out a press release on your behalf nationally through our corporate office, NIC USA.
Post signs in high traffic areas such as: magnets on the utility payment drop box, and flyers at your utility payment center. This is an essential way to get the word out about new online options. OK.gov can provide sample products that can be customized to your new online service. Examples include:
• Tri-fold Table Toppers
• Window Decals
• Brochure Holders (design and brochure holders included)
What Else Can You Do?
There are also easy things you can do to increase awareness and usage of your new website or online service.
• Seek out local publications to announce your new online service including newspapers, magazines, Chamber and city newsletters
• Place notifications in corresponding bill statements (ie. utility bills)
• Design a bulletin notice through your local government access TV station
• Make announcements at the end of messages sent out to citizens subscribed to the local telephone notification system
• Add your marketable URL to local business cards, letterheads, envelopes, voicemails, and emails
To learn more about the local marketing service assistance that OK.gov can provide please contact us by visiting our contact us page.
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|OK.gov provides marketing ideas and creative services at no cost to the local entity. However, material and marketing implementation costs may be incurred by the local entity.