Branding

The state of Oklahoma's branding strategy can be summed up in one statement: "OK.gov - The Official Web site of Oklahoma"

To achieve the greatest leverage across all its marketing efforts, the state of Oklahoma uses www.OK.gov domain names to market state Web sites and services. While the www.OK.gov Web address is used to market the Oklahoma portal, state agencies can market unique brands using specialty Web addresses, such as homelandsecurity.ok.gov,  edge.ok.gov, and aeronautics.ok.gov to make it easier for citizens to find the services they are looking for.

Our design and marketing teams work with agency staff to develop unique brands for state Web sites and online services. Our staff helps clients:

• Identify an appropriate name for the online service.
• Design logos for the agency and/or service.
• Secure an appropriate OK.gov specialty Web address.
• Develop and implement a detailed marketing plan.
• Design brochures and other appropriate marketing/advertising pieces that reflect the agency's brand while incorporating OK.gov's layout and design standards.

In addition to the above branding options, OK.gov can assist with additional ideas to brand your online service including adding your marketable URL to your business cards, letterheads, envelopes, voicemails and emails. OK.gov can also assist you in finding and pricing promotional marketing material that can be used at conferences and trade shows to promote your online service.

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